Dec 4, 2020
Russians play in the snow on November 21, 2020. MIKHAIL JAPARIDZE/TASS
“Green is good” has replaced that old 1980s Wall Street mantra: “Greed is good.”
Even the oil rich Russians have discovered it. They’re not alone.
City planners, start-up entrepreneurs and big business are all discovering that concern over climate change is leading to entire new industries. Or fresh demand for old ones – like solar panels that became a thing in the 1970s; new battery powered car companies like Lordstown Motors, and really old school stuff like bicycles and electric powered scooters that are part of the so-called Mobility-as-a-Service (MaaS) movement.
Moscow is home to some of Russia’s biggest ESG investors. Who knew?